audit | full spectrum
Knowledge is power. Understand the strengths and weaknesses of your existing web properties and online marketing program.
The intricacies of contemporary online marketing include multiple properties, promotion initiatives, and marketing channels. Efficiency and performance increase when programs are harmonised, but first you need to know what is and isn't working.
audit | full spectrum kicks off by identifying each element of your current digital footprint and reviews its collective performance. As we analyse each element we apply knowledge of best practice. We then provide actionable steps which balance best practice within the restrictions of the available budget. Everything will be reported in language that both the technical team implementing the work and the marketing manager overseeing the project can relate to.
- Property Audit & Analysis – Inventory each “property” your brand habitats online, including websites, blogs, and social.
- Initiative Audit & Analysis – Each of your active online marketing initiatives is reviewed in terms of structure, methods and performance. Reviews could include email, search engine optimization (SEO), pay per click (PPC) advertising or social marketing.
- Spectrum Analysis & Action Report – We assess your interactive program as a whole against your objectives, and supply actionable steps to improve performance.
Take a look at the rest of our auditing family. Other related service families you might consider include: online marketing services, social marketing services, VIP services, website development services, and reputation monitoring services.
