online marketing | SEO Setup

Consolidating strong organic search engine position begins with SEO setup.

Search engine optimisation (SEO) is a no-brainer and SEO best practice is always at the forefront of our thinking.

Without giving away the secret recipe, we always start with business discovery to capture all the knowledge of your business, competitors, markets, and customers that we need build understanding. We identify areas of your online presence that offer the greatest potential for revenue, and conduct keyword research with those audiences and revenue opportunities in mind. We then apply “full optimisation” to priority-one pages, and “light optimisation” to the rest of the site.

This may not sound all that appetising to you, but to search engines this is like a double chocolate cake, covered in double cream with cherries on top.

Now this just kick-starts the process and doesn't make a silver-bullet solution. This process takes time to tweak and hone, and should be supported by an SEO Performance Tuning plan.

  • Business Discovery – Who, what, where, when and how can we increase revenue?
  • Keyword Development – Baseline list and segmented lists for sections and priority-one pages.
  • Priority-One Full Optimisation – File names, title tags, meta tags, h1 tags, copy, cross linking, link tags, and image tags.
  • Section Light Optimisation – For each section, optimise title and meta tags.

Contact Us to get going. Maybe checkout our other online marketing services. Also, consider our related service families: auditing services, website development services, online consulting services and social marketing services.

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(+44) 01772 895 275