audit | google adwords
Knowledge is power. Understand the strengths and weaknesses of your Google Adwords PPC program.
Relevancy alignment between keyword, ad creative, and landing page is the key to search engine marketing (SEM) performance. Where there is misalignment, you pay more for placement and clicks.
Many PPC accounts have morphed from exploratory tests into unstructured tangents going in all directions. That’s ok, you wouldn’t be the first.
Let us review your Google Adwords account. We’ll conduct a thorough appraisal of your campaign structure logic and then move down to the adgroup level to assess ad creative, keywords and landing page relevancy.
We give you a report that assesses current campaign structure and performance, going on to suggest best practices to follow. Then, we’ll pull all of your campaigns and adgroup keywords and creative into a spreadsheet structure that you can use in the future.
Campaign Review
- Campaign – Review daily budgets and geography setting
- AdGroup – Review AdGroup organisation
- AdGroup – Keyword Review – Analyse bids and performance
- Adgroup – Ad Creative Review – Analyse relevancy between keywords, the ad, and the destination page that the ad links to
- SEM Analysis & Action Report
- Pull your campaigns and AdGoups into a spreadsheet for future management
- Analyse and suggest actions to improve performance
Take a look at the rest of our auditing family. Other related service families you might consider include: online marketing services, social marketing services, VIP services, website development services, and reputation monitoring services.
