google adwords | setup

PPC advertising with Google Adwords delivers instant footfall

Pay per click (PPC) search engine marketing (SEM) is the rapid, sure-fire way, to place you in front of your audience. As the current pre-eminent search engine, Google is a great place to get started in PPC SEM. This plan kick-starts you with best practices to build on, going forward.

One of the most useful elements of search engine marketing with Google AdWords is how clearly performance is revealed with Google Analytics integration. For every campaign, ad, and keyword, you control the spend, and you see the ROI performance down to keyword level. The risks are low while the ability to adjust in real-time is invaluable.

As always, we think about everything we do and rely on carefully planned strategies to ensure performance. Without revealing all our tricks, we start with business discovery analysing your markets, your products, your customers to develop true understanding of your business. We focus on elements of your business and audiences showing the greatest revenue potential. We then develop our search engine marketing strategy to bring those two together… like strawberries and cream. Two great tastes which taste even better together.

After we've developed a strategy designed to match-up profit centers with target audiences, we conduct keyword research and build creative campaigns delivering your offer in a compelling way. Then we run multiple ads for each campaign to compete for performance. As one contracts we throw a new one in the mix, continuing the evolution.