google adwords | tuning

Continuous optimisation of Google Adwords campaigns increases performance while reducing costs.

The google adwords | setup plan kick-starts you, and the google adwords | tuning program builds ongoing performance. Each month we apply a budget of hours to both refine existing campaigns as well as roll out the program in pursuit of new revenue opportunities. Our aims target increasing ad effectiveness while reducing spend.

With pay per click (PPC) search engine marketing (SEM) - “relevancy” and “click through rate” are the key terms. Through alignment of keyword, ad creative and destination page content, we provide search engines and potential customers with the relevancy they’re looking for. Where search engines recognise high relevancy, you get better position at less cost. When relevancy matches what the user is searching for and the ad is compelling, you get the all-important click!

"Conversion rate" is an even bigger SEM term. This refers to events after the click, when the user performs the action you want on your website – whether a purchase, newsletter signup or another action with value to you. With Google Analytics the level of performance tracking is astonishing. Combined with AdWords, we can track conversions and their value all the way down to the campaign ad and keyword level.